Aku Si Juragan Pasar invites players to immerse themselves in the life of a market owner, tasked with revitalizing their uncle's business. Players are responsible for renting out spaces to tenants while focusing on market growth. By introducing facilities such as massage chairs and drink machines, they enhance customer satisfaction and boost revenue. Balancing the demands of both tenants and visitors is crucial as players navigate the complexities of market management, all while striving to uphold their uncle's legacy.