Lamar – Idle Vlogger follows a determined protagonist striving for change in a desolate town. Faced with limited opportunities, he borrows a smartphone and sets his sights on becoming a successful blogger. Players guide him through various challenges, earning money to invest in better equipment and expanding content options. The game emphasizes the importance of smart financial decisions in transforming his life, urging players to strategize for greater freedom and creativity as they help him climb the ladder of online fame.